See Julia Fox's New "Velveeta Gold" Hair Color

Julia Fox is known for her shocking street style. From wearing a dry cleaning bag as a dress to her see-through outfit made entirely out of condoms, she knows how to get people talking. And now, the actress's hair, which is typically tame in comparison, is competing for the spotlight. 

On Sunday, Fox debuted a new head-turning hair color while en route to the Knicks vs. Oklahoma City Thunder game at Madison Square Garden in New York City. Always one to take risks, the Uncut Gems star dyed her natural brunette locks a deep golden hue that, according to her hairstylist John Novotny, looks like "a delicious bowl of mac and cheese." Which is apparently the point, as her new color was created in partnership with cheese brand Velveeta, using their first-ever semi-permeant hair dye dubbed "Velveeta Gold." 

Fox complemented her new color with Marilyn Monroe-inspired curls, and, of course, an outfit that was as equally as show-stopping. Wearing a white leather top with a cone-shaped bust, she added a matching pair of underwear with a zipper down the front and a furry yellow jacket that slung below her shoulders. Accessory-wise, she included silver pointed-toe pumps and a purse that was seemingly just a box of Velveeta. 

Lately, Fox has been sporting an icy blonde mane, which ultimately faded into a lavender gray, making her transformation a relatively easy one. According to People, the application itself took about 30 minutes before her stylist let the dye set in for another 20 minutes — but for those starting with a darker base, Novotny recommends adding extra time.

"Julia and I were both pleasantly surprised at how beautiful the gold color is. It’s a warmer yellow [reminiscent of] a warm sunny day or delicious bowl of mac and cheese,” Novotny told People, adding: “A lot of yellow hair dyes tend to lean more [towards] slime green, but not this one. This dye is a deposit-only color, meaning no damage."

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